Get Better Results Using Content from Real Experience

I had some sales letters and articles written on {Freelance Site Here}, they don't bring in the response I was expecting. How are your clients writing articles to connect with prospects and for newsletters? -- Terry G.

One thing, I pride myself on is providing visitors real unique value from real life experiences. Visitors of this site expect a unique prospective that advances their interests, and so do your customers. Here's why that statement so important.

I've been using "contractor for hire" as part of a lead generation strategy I'm testing, and have been noticing a number of high profile advertising agencies hiring out articles. Yes, I've used contractors to do research, but would never have them as "guest blogger, content developers, and ghostwriters."

If an advertising agency is willing to bid out their own marketing to the lowest bidder, what kind of quality are they going to provide customers? The experts I present, both my clients and guests on the JWH Consolidated Network write their own content. They may have the assistance of editors, researchers, and fact checkers; but never do they wholesale ghost their materials.

Are you really getting high quality materials from professionals with real field experience? Or are you just getting recycled book reports from some college students looking to make a quick buck? Are you basing business strategy on a students book report?

It's my commitment to bring you real experience based content, rather than fleece you into theory, that attracts response. Very often my advice is contrary to what others say works because I've actually tested it. Rest assured my reports and materials were written from experience (often from overcoming mistakes I've made), not low bidder ghostwriters.

If you want maximum response and positioning in your marketplace, you'll have to buckle down to put your personality into it. A professional copy writing can help you too, but ultimately the materials must reflect who you are.

© 2008 Ask Justin Hitt Blog, All rights reserved.

Justin Hitt is a professional copywriter who helps clients express who they are that attracts qualified buyers to their business-to-business services firm. For copy that sells visit http://HittPublishingDirect.com/