Nick Brien Talks Sense to Advertising Agencies

I was surprised to see this from AdAge, but truth is truth. My long time readers of Business Business Relationships understand this and you should too ...

... marketing is about selling. It's the parts that happen to drive leads, qualify prospects, and set them in the arms of selling professionals. This hasn't changed for my business-to-business clients, because they have always been about serving customers one sale at a time.

© 2008 Ask Justin Hitt, All rights reserved.

Posted by Justin Hitt at December 1, 2008 2:06 PM  Subscribe in a reader


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