Pay Attention To Lead Generation

Are you hearing what Barry Harrigan is saying, lead generation is more than just attracting customers. For lead generation to be effective, it must include a strong element of targeting.

Barry's "Don't Confuse Lead Generation With Lead Scoring" shares an all too common agency example of focusing on big fish when profits are to be made in a smaller pond.

Not every opportunity is valued the same, some will take longer to close, some are worth more, others will cost too much to close. How are you measuring the value of each lead?

I want to hear your stories about lead generation. Here is your chance for some major publicity, answers, plus valuable prizes! Click here to learn more about my Lead Generation Story Contest & Tele-Seminar Series.

In Barry's story you don't want to ignore the big accounts, but you do want to finance them with the gains you'll receive with smaller accounts who can respond faster. Do you have a story you'd like to share? If Yes, Click here