Are You Doing The Right Kind Of Marketing?

A question always in the back of the minds of many marketing managers is "How do we know if we are doing the right marketing?" If this question DOESN'T come to mind at least once a week then you aren't serious about success in your career as a marketing manager. You must explore this question because ...

There is right marketing and wrong marketing for your particular business. The marketing and advertising right for one company could be wrong for another, even in the same market. That's why it's almost a guaranteed failure when you follow marketing advice inspired by what your competitors are doing, or what's standard for your trade.

There is a saying that, "If you do what the average business does, you'll only get average results." By wholesale copying what your competition does you've limited your results to only half of what they achieve. That's no way to get ahead.

Have you ever had someone, maybe an executive, suggest a path of reaching more customers that was solely inspired by what they saw your competitors do in the same market place. Every seasoned marketing manager has, and if you haven't, then brace yourself it's coming soon. However, that justification is proof that you should ask yourself, "Is what I'm doing really working?"

Usually what you see a competitor do, or any other marketer for that matter is only part of the bigger picture. You are only seeing the external effort of their marketing practice; this bigger question identifies those backend elements that really make a marketing effort work. Are you really doing what works for your business?

Here is another example of marketing gone wrong. It's what happens when what you do doesn't create measurable results. Yes, I know the last advertising agency that you paid thousands of dollars is telling you that image or brand is what really matters. Can you take "brand" down to the bank and depositing it?

Brand is an intangible byproduct of great marketing and is only developed because of revenue creating sales efforts. Sales revenue is the only tangible measure of marketing productivity, and the only way you know if your marketing is working or not.

If are ready for more productive marketing and want to work with a system proven to create results in your business while removing all the guesswork ... then click here to learn more about the Magnetic Marketing System. For a booklet and complementary information kit, send a SASE to MAGNETIC MARKETING, Dept GB-0604B, PMB 6618, 2711 Centerville Rd., Ste 120, Wilmington, DE 19808. Stop wasting time and start doing what works for industrial business to business service firms.