Choosing the Right Refresher Resources that Keep Skills Sharp

A new reader asks, "What refresher resources are available to keep your skills sharp?" It's a question I'm frequently asked privately by sales and marketing professionals from all levels of experience.

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What Stops You From Getting New Clients?

Every business is challenged with getting new customer, the problem is not every sales person knows who makes a good client. Are you or your sales people making these common mistakes when getting new clients?

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Sales Prospecting Ideas That Get You Started After A Holiday

Now that the holidays are over, it's time to get back to work. Are your sales people (or even you) having trouble getting started this year? It's not uncommon, often I'm asked, "How do I get started prospecting after a holiday?"

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Why is prospecting the RIGHT buyers important in sales

Who should you be prospecting? The right prospective customer is someone who has money, who already buys your product or service, and is preconditioned to buy from you over anyone else. But what if you don't know the names of these people in your market?

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Getting the Most of Your Prospect Face Time

Do you have prospects that waste your time? Or prospects want to spend time on the phone with you just to "pick your brain." I often get the question "Can we schedule a conference call?" ... the truth of my answer is "No", however, I tend to explain it like this ...

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How to choose a Business-to-Business Online Advertising Network

"How do I choose a B2B responsive online advertising network that provides lead generation? One that can comply with my ROI metrics for lead generation."

Since my organization owns a vertical advertising network specifically for information technology and professional services firms I have some insight to this, however, I'll rely on an independent source to help you choose for yourself.

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How to Know What Customers Want (And Sell It To Them)

"What will you do to meet both stated and unstated requirement of your customer? How will you know the preference of your customer?" -- Tai Quanganh
It's the dream of every sales professional and business owner to magically know the inside desires of every customer, but often they don't know how to discover this ... do you? Here are a few ideas to get you started.

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